Rushing the season

Okay, we're rushing the season again. Just got my first Fall Catalog from Crate&Barrel which they have casually called 'fall's very Best Buys'. We used to rush just the xmas holiday - now we seem to rush the season's and all the holidays.

One knows that retailers are desperate for us to spend but why bring fall into the picture? I just know that Land's end is around the corner with their fall clothes. Scarfs in July? Phoenix is not a place for fall until say late October. We don't even think about it until September (really all we can feel is the heat and wonder what happened to fall, ' it seems late this year'. It's never late - it just doesn't exist for more than a week or so. We have to travel up north to even see a hint of all the seasons. What we should get is summer sales catalogs. A new angle for retailers . . . send us catalogs for the things you can't sell in September . . . we're there dude!